I have always been fascinated by the title of this novel by Iain M. Banks, even though I have never really understood the true meaning of it in the story. Whatever, I have this expression in mind now that I am trying to build a team for a project of mine.
And the wind you feel when you are selling your project to potential teammates is not a light breeze grazing the hair, it is a violent hurricane breaking each part your body. Looking to windward is painful.
The project is, in my opinion, not bad: there is a good idea, a potential market and possible long-term developments. And I kept its objectives reasonable and achievable with a modest amount of funding to start with. The technical challenge of developing the software is limited as well. Thus, it is a nice medium-sized project with a vision, a well-formed pitch, technical feasibility and potential to reach a market.
Yet, what hell it is to find people ready to participate to it. I did not ask for 100%, no, it is not necessary. It can be a side-project at the beginning. But, I get during the discussions all the risks and possible imaginable failures, I am explained the hard competition, the difficulty to get funded, the bugs, the security leaks and other trouble a code can offer. I do not even imagine the reaction if I would propose to start a new SpaceX 🙂
It is incredible how people can be pessimistic. Is it because they care of you and want to prevent you from suffering? Is it animal instinct to escape the danger? I do not know, maybe a mix of these. No wonder that successful entrepreneurs deploy a reality distortion field: it is the only way to deal with the surrounding negativity.
The positive aspect is that you learn to polish the presentation of your project and to improve the counter-arguments. The negative aspect is that I still have not found a soul to share this project with.